WELLA RED

Wella Red Logo

THE BRIEF

If you’re familiar with the hair industry, it’s likely that you’ll know about Wella. They have a portfolio of iconic professional and retail hair, nail, and cutting-edge beauty tech brands such as OPI and GHD.

In May 2023 Wella approached Prizeshark to devise a loyalty programme that showed their support financially, economically and educationally to help drive profitability and knowledge across their customer base.

THE SOLUTION

After lots of consultation with Wella, our team used their expertise to develop a reward scheme which sees customers building up points from purchasing Wella products, which they can then redeem for amazing prizes. As a result, Wella Red was born.

Prizeshark built a fantastic new site and deployed various marketing material in order to successfully on-board a large number of their clients into the rewards scheme.

RELEVANT SERVICES

1. Travel

We can put together completely tailored trips and we can provide your customer or prize winner with a full travel itinerary.

2. Prize Sourcing

We take the pain out of sourcing the prize or gift for your sales promotion.

Our team is connected and knowledgable, so able to easily recommend and source gifts and prizes for competitions, whatever your budget and target audience.

3. Prize & Gift Fulfilment

Prizeshark can contact winners & customers, manage storage and delivery of all prizes, rewards and incentive gifts directly to your customers through our robust gift fulfilment service.

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Wildfire

Christmas Gifting Guide 2026

Christmas is a time of joy and celebration, making it one of the most rewarding seasons of the year. It’s the perfect opportunity to recognise and reward the people who matter most to your business – whether that’s loyal customers, high-value clients, employees, channel partners, distributors or prospects.