Halloween is a time for fun, thrills, and of course, the chance to win some spine-tingling prizes! But it is also the season for mischief and trickery and if your prize promotions aren’t managed effectively then you could end up receiving more tricks than treats! To make sure your Halloween prize promotions don’t turn into a nightmare, Prizeshark has brewed up some ghoulishly good tips to make sure your prize promotions are a screaming success!
Don’t Let the Cheats In
No one wants their Halloween prize promotions haunted by unsavoury types looking to steal away other people’s treats! If your promotions aren’t secure, it can be easy for bots and cheats to creep in and stir up a cauldron of trouble for your loyal and honest customers. To keep away these digital monsters make sure you use entry validation systems like CAPTCHA and have clear rules about entry limits and participation in place.
And for those times you’re unsure, you can never go wrong working alongside specialist prize fulfilment agencies like Prizeshark who have all the legal expertise and know-how to keep tricksters and cheats out of your prize promotions this Halloween!
Don’t Stretch the Deadline into the Witching Hour!
There are a number of reasons why you might want to extend the deadline or closing date for a prize promotion, the most common among them being not enough entrants to cover the cost of the promotion itself. Maybe you hope that extending the deadline will allow you to gain more entries or receive more engagement if you can just have a few extra days. However, for your loyal customers who entered on time, there’s nothing more frustrating than watching the deadline get extended and your chances diminish. Worse than that however is that changing deadlines set out in your terms and conditions can be in breach of the ASA (Advertising Standards Authority) guidelines which require promotional terms to be stated clearly and adhered to.
Mitigating this is easy enough by working with a trusted prize fulfilment agency such as Prizeshark whose campaign management services help to ensure promotions remain on track, build trust with entrants, and continue to build excitement and engagement up until the competition deadline.
Don’t Bury the Postal Entries
Online entries are the most convenient and popular choice for many, so removing postal entries might seem like a clever way to streamline the entry process but doing so could potentially lead to legal ramifications. Under ASA guidelines all participants require fair treatment which means that if someone can send a postal entry for free, or cheaper than any premiums it may cost to enter online, those entrants still need to be counted and included in the prize draw or competition.
A well-known example of why it is so important to fairly represent all entries is the scandal ITV faced for their failure to include postal entries into their prize draws and competitions which landed them a £3 million fine and serious damage to their reputation.
Prizeshark’s legal expertise ensures both postal and digital entries are handled appropriately, ensuring fairness and transparency for your entrants and that all terms and conditions are properly adhered to.
Don’t Forget to Deliver the Prize
It may seem strange to think that someone might hold a prize draw, promotion, or competition, and not follow through on what is promised, but unfortunately, it is not as uncommon as you might think. When a prize goes undelivered you not only disappoint the winner but also risk damage to your reputation and possible legal action for breaching the terms and conditions of competition guidelines.
To mitigate the risk of this it is better to partner with a prize fulfilment agency like Prizeshark who have a track record of successful promotions and prize fulfilment and prides themselves on delivering prizes quickly and transparently and maintaining constant communication with the prize winners. By trusting a professional service to handle your promotion for you, you avoid the nightmare of broken promises and keep showcasing your brand in a positive light.
Don’t Offer Unexciting Prizes
Whilst many of our tips here today focus on how to successfully manage your prize promotion, there’s nothing more important for creating engagement and receiving entrants than offering good prizes.
Offering irrelevant or underwhelming prizes can derail and undermine your entire campaign by showing your audience you have no understanding of what they value. Your prizes should resonate with your target audience and suit the terms and style of the prize promotion.
Prizeshark specialises in sourcing, delivering, and fulfilling prizes for a wide range of competitions and promotions and works diligently with you to understand your audience and deliver them the perfect prize.
Whether it’s the latest tech or a supercar, a once-in-a-lifetime holiday experience or a meeting with celebrities, Prizeshark has the means and methods of sourcing prizes on a global scale.
When it comes to prizes this Halloween, don’t give your customers a fright! Ensure they’re delighted with treats by partnering with the professionals and ensuring you and your customers end the prize promotion feeling fulfilled.
Conclusion
Running a successful prize promotion can be a frightful affair if you’re not sure what you’re doing! To run a prize promotion full of treats and to avoid all the tricksters then follow our top tips and reach out to the experts for help this Halloween!
Keeping the cheats at bay, sticking tightly to your deadlines, honouring your terms and conditions, receiving all entrants without fail, and delivering your relevant rewards promptly will all work to ensure you stay on the right side of the ASA, and your customers.
If you’re ready to brew up a spooktacular prize promotion with help from the experts then contact Prizeshark today and let our team help you craft a campaign full of delightful treats!
