THE BRIEF
Kao has over 33,000 employees working across four business fields: Hygiene and Living Care, Health and Beauty Care, Life Care, and Cosmetics. Kao create products that enrich the lives of consumers
Kao approached Prizeshark to assist with brand recognition and sales conversion of their Goldwell products across their salon partner network.
THE SOLUTION
Through their portfolio of over 20 leading brands such as Goldwell, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people across the globe.
After analysing lots of data and information from the client, our expert team came to the conclusion that a tiered reward scheme would suit their objectives best. A tiered reward scheme requires customers to meet a ‘target’ before they receive rewards. For example, with every £5,000 spent, the customer will receive a £250 reward and targets usually increase in increments. Customers are allocated into ‘groups’ by the client and this group will reflect the client’s spending. Prizesharks made sure to work very closely with Kao in order to successfully allocate customers to their associated group to enable success throughout.
Kao have expressed their gratitude towards our team after seeing lots of engagement throughout the entire scheme. Prizesharks hopes that we can continue to work with such a fantastic client and continue assisting them in receiving increased customer engagement and brand recognition.
RELEVANT SERVICES
1. Rewards & Recognition
Rewards can go a long way towards improving staff loyalty and we know what employee rewards and incentives really work.
Our experienced team can advise on how best to keep your staff on side.
2. Sales Incentives
Incentive schemes can be a great way to get the best from your sales team. Prizeshark can help create the right incentive scheme with the most suitable rewards for your team.
3. Prize & Gift Fulfilment
Prizeshark can contact winners & customers, manage storage and delivery of all prizes, rewards and incentive gifts directly to your customers through our robust gift fulfilment service.
