THE BRIEF
Superdry is a household name when it comes to UK fashion, boasting more than 500 stores worldwide. In April 2023 they tasked us with developing a short-term tactical campaign.
THE SOLUTION
Our team of in-house experts worked closely with the client in order to provide a solution that would drive in-store sales whilst also increasing social media engagement. We developed a claim form prize draw solution which saw customers either having to make an in-store purchase, participate in social media engagement or sign up to the client’s newsletter.
This gave access to the chance of winning some huge prizes including meeting Neymar himself, tickets to a PSG football match and various items of signed memorabilia. The process was managed by the Prizeshark team throughout.
THE RESULTS
Not only did the client’s Instagram post reach almost 1,000,000 engagements, the client also saw over 33,000 users visit the campaign site over the short period. Superdry were overjoyed with the results and the engagement received throughout the campaign, coupled with the specialist support from Prizeshark.
RELEVANT SERVICES
1. Rewards & Recognition
Rewards can go a long way towards improving staff loyalty and we know what employee rewards and incentives really work.
Our experienced team can advise on how best to keep your staff on side.
2. Prize Sourcing
We take the pain out of sourcing the prize or gift for your sales promotion.
Our team is connected and knowledgable, so able to easily recommend and source gifts and prizes for competitions, whatever your budget and target audience.
3. Prize & Gift Fulfilment
Prizeshark can contact winners & customers, manage storage and delivery of all prizes, rewards and incentive gifts directly to your customers through our robust gift fulfilment service.
